Tom Brady's firm planted its flag at The Well Bay Harbor Islands — the wellness-driven Bay Harbor Islands development redefining how Miami lives and works

Tom Brady's New Headquarters: Inside The Well Bay Harbor Islands

When the greatest quarterback of all time chooses where to run his business empire, the world pays attention. Tom Brady's investment firm has made its new home at The Well Bay Harbor Islands — Terra Group's wellness-driven mixed-use development at 1177 Kane Concourse in Bay Harbor Islands — and the move says everything about where Miami luxury is heading.

The News, Precisely

In August 2024, TEB Capital Management — Tom Brady's investment firm and family office, also operating as Tom Brady Enterprises — signed an 8,415-square-foot office lease to relocate its headquarters to The Well Bay Harbor Islands, as reported by GlobeSt (August 6, 2024) and announced by Blanca Commercial Real Estate.

Terra Group confirmed the significance in a statement carried by CoStar: the location, roughly a mile from Brady's residence in Indian Creek Village, "played a pivotal role in its selection as the new headquarters for Tom Brady Enterprises."

The deal team tells its own story about the caliber of the address: Blanca Commercial Real Estate's Tere Blanca, Danet Linares, and Nicole Kaiser represented Terra and The Well, while Kevin Gonzalez and Steven Rutchik of Colliers and Brandon Charnas of Current Real Estate Advisors represented Brady's firm (Bisnow, July 2026).

An important precision: the reporting confirms a headquarters office lease — one of the most prestigious commercial leases in the building, at asking rents around $120–$125 per square foot, among the highest in the city (Bisnow; CoStar). No reputable outlet has reported a personal condo purchase or equity investment by Brady in the development. What is confirmed is that the GOAT chose this building as his business home — and that endorsement carries its own weight.

Momentum Since the Announcement

The Brady lease was an early signal of what followed:

- November 2025: Terra secured a $238 million refinancing for the project from Eldridge Capital Management and Hudson Bay, with the office component reported 80% pre-leased — including Brady's family office alongside firms like Dwight Capital, Legacy Wealth Advisors, and NewCo Capital Group (Commercial Observer). - 2026: The development received its temporary certificate of occupancy, with residences reported 90% sold and the office component 90% leased — including Tom Brady Enterprises (CoStar). Residences launched from $1.2 million.

Why This Building Fits Brady Perfectly

Brady is famously exacting about health — the TB12 method, the strict regimen, the obsession with recovery. The Well Bay Harbor Islands is arguably the only office address in Miami built around that same philosophy.

The development pairs Terra Group — the Coconut Grove-based developer led by CEO David Martin — with The Well, the acclaimed wellness brand co-founded by Kane Sarhan. It is the nation's first The Well-branded office and residential project: a 360-degree wellness lifestyle, not a gym bolted onto a lobby.

The 22,000 square feet of wellness amenities include a 13,000-square-foot Well Club wellness and fitness center with:

- The Bath — billed as Miami's first Roman hot bath (caldarium) - The Saunarium sauna and Halotherapy steam room - The Infrared and Sound Dome, combining infrared heat with therapeutic sound therapy - IV vitamin therapy, acupuncture, and vibrational energy healing - A signature restaurant and market devoted to sustainable, organic, clean eating — with a Jean-Georges partnership reported for the food programming - A rooftop deck with cabanas, a pool, outdoor meeting areas, and fitness classes overlooking Biscayne Bay - The Well Locker: Theraguns, red-light facial masks, and the latest wellness tech for tenants

As Colliers' Kevin Gonzalez told Bisnow: "The incredible part is that we found one that aligns exactly with what Tom Brady is about."

The Residences

Above the wellness and office components rises an eight-story boutique condominium of 66 bespoke residences, designed by Arquitectonica with interiors by Meyer Davis. Demand was strong enough that Terra increased the residence count from an originally planned 54 to 66.

Residence living here means full integration into The Well's ecosystem: wellness concierge, curated practitioners, daily programming, and a private beach club in Bal Harbour — in a green-certified building on one of Miami's most coveted island enclaves, minutes from Bal Harbour Shops and the beaches.

Bay Harbor Islands: The Smart Money's Enclave

Bay Harbor Islands — the two-island waterfront community along the Kane Concourse corridor — has quietly become one of Miami's most strategic luxury positions: tucked between Bal Harbour, Surfside, and Indian Creek Village ("Billionaire Bunker"), with A-rated schools and a genuine neighborhood feel the barrier islands can't offer.

When firms like Brady's, Dwight Capital, and Legacy Wealth Advisors all choose the same four-story Class A office building, it's a signal. The commercial validation tends to precede the residential premium — and with residences 90% sold, the window on this address is narrowing.

Reserve Your Place at The Well

From residence selection to pricing and availability, I guide buyers through every step at The Well Bay Harbor Islands — one of the most significant wellness addresses in the country, now home to Tom Brady's headquarters.

Ready for the full picture? Reserve your unit today.